Hello, this is a blog now
Quick note on why I'm starting this up and what it's going to be.
I’ve been meaning to start a blog for about two years. I kept not doing it because I wasn’t sure what I’d write about. Today I decided the answer is “doesn’t matter, just start.”
So this is the start.
Why I waited so long (and why that was dumb)
The reason I didn’t start sooner is the same reason most people don’t start their blog: I was waiting to figure out the theme. What’s my niche. What’s my voice. Who’s the audience. What would the first post even be.
Two years of that. Meanwhile, a few people I know who just started writing in 2022 have built whole audiences off posts that were, charitably, nothing posts. The first post on almost every writing career I respect is forgettable. The reason the rest of the career exists is that the person kept going.
So: if you’ve been waiting for clarity before you start the thing you want to start, stop. The clarity comes from doing it for six months, not from sitting and thinking about it.
What I’ll probably write about
Short notes, mostly. Stuff I figure out while building. Things I’d normally tweet but want to keep in one place where I actually own the URL. Occasional longer writeups when something’s worth it.
A few recurring topics: whatever I’m shipping that week, LLM-specific weirdness I run into, programmatic SEO (because it’s what pays for half the portfolio), and short posts about running a one-person studio.
What I’m not going to write
Listicles. “10 Ways AI Will Change X.” Anything a content farm could write. Posts where I don’t have an opinion. If I find myself writing a summary of other people’s ideas without adding anything, I’ll kill the draft.
How often
Roughly daily for a while. I have a backlog. That pace will drop once I’m caught up. Quality over schedule, always, but right now there’s a backlog so schedule wins for a few weeks.
That’s the setup. More soon.